2WD Record on Mt. Washington

Our story of the most MENTAL hillclimb we’ve ever raced. “Mount Washington the biggest little mountain in the world.”-Powelson The Climb to the Clouds was an auto race up a mountain, the mountain was New Hampshire’s Mount Washington. “Mount Washington to me is a special place because it is such an historic place they held […]
The King of Supercross

We’re out here at Flying Iron Horse Ranch to do some testing with Supercross legend Jeremy McGrath McGrath is one of the most popular American Motocross/Supercross champions in the history of the sport, racking up 7 Supercross championships. He was most active in the 1990s earning the title the “King of Supercross.” “He’s in town […]
This VS That

C8 Corvette Races a Turbo Hayabusa Powered SIERRA ALPHA Racecar On this episode of This VS That… “I’m Brian Scott originally from queens New York. I currently live in Long Beach California. Behind me today I have a 2021 Chevy C8 Corvette.” “This is actually not a press vehicle. Normally when we have cars on […]
Ken Block shreds the tires off our ALPHA

Ken Block, the man needs no introduction. So today we’re at Utah Motorsports Campus to meet up with Ken Block and his daughter Lia to do some first day training in the SIERRA cars. Ken’s no stranger to extreme driving and his daughter hopes to follow in his footsteps We also brought a couple extra […]
SUB-10 Minutes Pikes Peak 2020

When you look back at what you’ve accomplished in life, there will be a handful of experiences that stand out. For us, this is one of those moments. [TRANSCRIPT] It hurt to go there for five years in a row only to get my balls stepped on, pushed down and rejected by the mountain. You […]
Monarch Hillclimb

We finished on top of the podium winning 1st place in Unlimited. Special thanks to Colorado Hill Climb Association for hosting another fun event. [TRANSCRIPT] Cole Powelson: We’re in Monarch Colorado with the Colorado Hill Climb Association We’re doing one of the hill climbs and it’s just absolutely beautiful here This is just under 10,000 […]
First Drive with Chairslayer

Getting Chairslayer behind the wheel has been three years in the making. We think it was worth the wait. Cole Powelson: We’re out here today at Knolls testing some of the new upgrades on the Sierra platform. Cole Powelson: Rob who’s been with us since the very beginning and a big part of the design […]
The NEW SIERRA 700R

Sometimes less is more! We have taken everything that we have learned developing the RX3 and made that into a light weight, more affordable package. As we continue developing the RX3 we realized that we needed to still offer and an entry level car. The initial feedback from the 700R drivers was overwhelmingly positive and […]
Travis Pastrana Shreds the new SIERRA Car

Travis Pastrana comes out to the LYFE Motorsport Proving Grounds to test out the new SIERRA RX3! Transcript: Today’s special day for the Proving Grounds We’ve got one of the pioneers for extreme sports Travis Pastrana came out and give us a little bit of feed back, both on our new course and our latest […]
Borgore getting WEIRD in a RX3

Remember the days when we got the talented EDM producer Borgore to kill some tires while he was in town for a concert? Hey what’s up so my name is Borgore. [Music] I’m a DJ producer and I had my own stage at Gridlife in Denver this year with my label byGore. [Music] Whatever hold […]